» Psychological Responses
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Google Analyzes Brain Waves and More to Measure Ad Effects
By fadi on October 29th, 2008 | No Comments
Today, Garett Rogers of Googling Google reports: Google, along with MediaVest are releasing information about ad quality determined by reading brain waves and psychological responses to ads on video content. (…) The goal was to measure the impact of YouTube overlay advertisements on attenti...










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