EXCLUSIVE: The founders of Facebook aren’t the only game-changing geeks poised to have their story told on a movie screen. Michael London’s Groundswell Productions has teamed with producer John Morris to acquire movie rights to the Ken Auletta book Googled: The End of the World As We Know it. They will use the book as the blueprint for a feature film that tells the story of Google founders Sergey Brin and Larry Page and the fast rise of the juggernaut web business that made them billionaires.
The book was published last fall by Penguin. Auletta, the media columnist for The New Yorker, chronicled a business that grew into a search engine-driven octopus whose $20 billion in ad revenue last year was more than the major broadcast networks combined. CEO Eric Schmidt predicted to Auletta that Google will become the world’s first $100 billion media company.Now thats how a business should go but the Founders of Google never knew there business will turn out so massively.
“It’s about these two young guys who created a company that changed the world, and how the world in turn changed them,” London told me. “The heart of the movie is their wonderful edict, don’t be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created.”
ICM’s Ron Bernstein brokered the book deal with Groundswell’s London and Morris, a hi-tech industry investor and film producer. London and Morris will fund development together. Groundswell is in post production on the Tom McCarthy-directed Win Win, and next releases the Andrew Jarecki-directed All Good Thingswith Ryan Gosling, Kirsten Dunst and Frank Langella starring. Morris produced the Showtime Boris Yeltsin pic Spinning Boris.
Now lets assume some cast list here, till to date we don’t know who will be playing WHO but we can make a guess work here cant we ? 😉
After seeing the Social Networks , a third class movie …which did not fascinated me at all .. i am really looking forward for something like this now